Primo raises €6.9m to expand AI-led IT platform in Europe

Primo secures €6.9m with Headline and Global Founders Capital

Paris-based Primo has raised €6.9 million ($8 million) to support recruitment and international expansion for its AI-powered IT platform, EU-Startups reports. The company is developing autonomous agents that carry out routine corporate IT work rather than simply advising employees how to do it.

California-based Headline and Global Founders Capital, Rocket Internet’s venture capital platform, led the round. Other backers included Arthur Waller, co-founder and chief executive of accounting platform Pennylane, and Romain Niccoli, co-founder and chief executive of planning software company Pigment, according to EU-Startups.

Primo said annual recurring revenue had exceeded €3.4 million ($4 million), with revenue growing fourfold year on year. Its customer base now numbers more than 400 organisations across ten countries, including ASL Airlines and Attio. Those customers range from startups and scaleups to small and medium-sized businesses, with workforces of between 50 and 2,000 people.

A shared IT platform built to support automated execution

Founded in 2022 by Martin Pannier, Primo combines device administration, software-as-a-service applications, employee identities and IT support in one platform. EU-Startups reports that this shared data foundation underpins the company’s move into agents capable of completing multi-stage processes.

Primo’s approach depends on having both the information needed to make operational decisions and connections to the systems where those decisions are carried out. The platform holds employee records, device details, application access, permissions and internal policies. According to the company, customer-defined boundaries govern what its agents can do across those systems.

Employee onboarding illustrates how that model works. Primo says an event in a human resources system can prompt an agent to order equipment, prepare a computer, allocate software access appropriate to the new employee’s role and create a welcome support ticket. The workflow therefore links a staffing change to several separate IT tasks without requiring a person to initiate each one.

For departing employees, Primo says its agents reverse that process, including immediately removing access to sensitive systems. That makes the timing of access withdrawal part of the same operational model as equipment and account provisioning, rather than a separate administrative handover.

Headline backs Primo’s ability to act inside company systems

Jonathan Userovici, a partner at Headline, argued that reliable execution within business-critical IT systems remains a greater challenge than answering questions, EU-Startups reports. His investment case centres on Primo already having the contextual data, integrations and operating rules needed to complete tasks securely, rather than having to assemble those foundations around a standalone AI tool.

Pannier, Primo’s founder and chief executive, described the company’s ambition as changing IT from an unavoidable expense into a function that helps the business perform. According to EU-Startups, he said the funding would help customers delegate repetitive processes while retaining oversight and an auditable record of what agents do, freeing IT teams to concentrate on higher-value work.

UK, German, Benelux and Nordic operations targeted for growth

Primo plans to strengthen its position in the UK, Germany, the Benelux countries and the Nordics, EU-Startups reports. These are markets where it already has a foothold: customers outside France account for more than half of its user base. The expansion plan is therefore about building on existing international demand, not starting overseas operations from scratch.

The source gives no country-by-country rollout timetable, recruitment target or allocation of the new capital. For prospective customers in those European markets, the stated direction is clear, but the funding announcement does not establish when additional local staffing or service capacity will become available.