How much funding has TODAY raised?

EU-Startups reports that TODAY secured €2.8m in seed funding, following a €1m pre-seed round more than a year earlier.

Who invested in TODAY’s seed round?

High-Tech Gründerfonds and InsurTech Gateway co-led the round. SeedX, Lucid Capital, former HDI chief executive Herbert Rogenhofer and Tech11 founder Pierre Dubosq also invested.

Michael Gackstatter and Artem Demchenkov founded TODAY in Copenhagen in 2024. Gackstatter previously held a founding-team and chief product officer role at CLARK; Demchenkov was Billie’s chief technology officer.

What does TODAY’s AI software do for advisers?

TODAY provides live meeting transcription, IDD-compliant documentation, in-call suggestions and conversation-history searches. It also offers simulated voice conversations with AI customers for adviser training.

Which markets does TODAY serve?

TODAY serves more than 3,500 advisers across DACH: Germany, Austria and Switzerland. Its users include major insurers, distributors and independent brokers.

What will TODAY use its new funding for?

The €2.8m will accelerate development and commercial deployment of TODAY’s AI agent platform across DACH, with the aim of covering client-facing and back-office operations.

Is TODAY launching in the UK?

The EU-Startups report does not announce a UK launch. TODAY’s stated expansion priority is Germany, Austria and Switzerland, with no timetable given for the broader rollout.

TODAY raises €2.8m for financial advice AI expansion in DACH

Copenhagen-based TODAY has secured seed backing as it prepares to extend its AI platform for financial and insurance advisers across Germany, Austria and Switzerland.

By Sophie Lindqvist, Policy Correspondent · Brussels
8 October 2026 · Reported from EU-Startups

An adviser and client meet beside an open laptop in a Copenhagen financial advisory office.

TODAY secures €2.8m with HTGF and InsurTech Gateway backing

Copenhagen-based TODAY has raised €2.8m in seed funding for its AI software business serving financial and insurance advisers, according to EU-Startups. High-Tech Gründerfonds, known as HTGF, and InsurTech Gateway jointly led the investment.

SeedX and Lucid Capital also participated, alongside former HDI chief executive Herbert Rogenhofer and Tech11 founder Pierre Dubosq. EU-Startups reports that the financing follows a €1m pre-seed round completed more than a year earlier.

TODAY has attracted more than 3,500 advisers since launch, with users spanning major insurers, distribution businesses and independent brokers. Its customer base is concentrated in DACH: Germany, Austria and Switzerland. That gives the Danish company an existing regional foothold rather than a new market to enter from scratch.

Copenhagen founders bring CLARK and Billie experience

Michael Gackstatter and Artem Demchenkov founded TODAY in 2024. Gackstatter, now chief executive, was previously part of CLARK’s founding team and its chief product officer. Demchenkov formerly held the chief technology officer role at Billie, the buy-now-pay-later business, EU-Startups reports.

TODAY’s software supports advisers throughout the client-meeting process. Its assistant produces live transcripts, with anonymisation and no audio retention, and prepares documentation designed to comply with IDD requirements using each adviser’s existing templates. Those features place record-keeping and established working practices at the centre of the product, rather than requiring advisers to start with a new documentation format.

During calls, the system suggests ways to respond to objections and recommends possible next actions. A separate chat function, AskTODAY, allows advisers to search their previous conversations by asking questions, according to EU-Startups.

The company also offers voice-based training with configurable AI customers representing different DISC personality profiles. Advisers can earn IDD continuing education credits through these simulated conversations, combining sales practice with professional learning requirements.

EU-Startups places TODAY’s growth against a backdrop of pension reform, faster consolidation and stricter regulatory obligations. These pressures create a demanding operating environment for advisory businesses, where client service, sales work and compliance compete for staff time.

Investors back specialist AI while TODAY prioritises client contact

Tizian Hoppen, senior investment manager at HTGF, highlighted the founders’ financial-services experience and speed of execution in comments reported by EU-Startups. His investment rationale centres on specialist AI for the sector: he sees technological and demographic change making financial-services sales more complicated, and believes a dedicated software layer can reduce the resulting friction.

Gackstatter’s stated priority is to preserve the personal relationship between advisers and clients as AI changes financial advice. In comments carried by EU-Startups, he set out an ambition to reach every advisory team in DACH, positioning automation as support for human advisers rather than a substitute for client contact. That is a company ambition, not a confirmed deployment commitment.

Funding will extend TODAY’s front- and back-office platform

TODAY plans to use the investment to accelerate product development and commercial deployment across DACH, EU-Startups reports. The intended scope extends across both client-facing and back-office operations, with AI agents handling tasks such as incoming calls, routine administration and sales-performance coaching.

The report gives no timetable for that broader rollout and does not announce a UK launch. For businesses assessing European expansion, the stated plan points to deeper coverage of existing markets and customer workflows before any disclosed move into additional countries.

There is a relevant parallel in Market Entry Wire’s report on Nettle’s $4.8m funding for US and European insurance AI expansion. Together, the two funding stories show investment supporting insurance-focused AI businesses, although TODAY’s announced geographical priority remains narrower.

Frequently asked questions

How much funding has TODAY raised?: EU-Startups reports that TODAY secured €2.8m in seed funding, following a €1m pre-seed round more than a year earlier.
Who invested in TODAY’s seed round?: High-Tech Gründerfonds and InsurTech Gateway co-led the round. SeedX, Lucid Capital, former HDI chief executive Herbert Rogenhofer and Tech11 founder Pierre Dubosq also invested.
Who founded TODAY?: Michael Gackstatter and Artem Demchenkov founded TODAY in Copenhagen in 2024. Gackstatter previously held a founding-team and chief product officer role at CLARK; Demchenkov was Billie’s chief technology officer.
What does TODAY’s AI software do for advisers?: TODAY provides live meeting transcription, IDD-compliant documentation, in-call suggestions and conversation-history searches. It also offers simulated voice conversations with AI customers for adviser training.
Which markets does TODAY serve?: TODAY serves more than 3,500 advisers across DACH: Germany, Austria and Switzerland. Its users include major insurers, distributors and independent brokers.
What will TODAY use its new funding for?: The €2.8m will accelerate development and commercial deployment of TODAY’s AI agent platform across DACH, with the aim of covering client-facing and back-office operations.
Is TODAY launching in the UK?: The EU-Startups report does not announce a UK launch. TODAY’s stated expansion priority is Germany, Austria and Switzerland, with no timetable given for the broader rollout.

Why this matters

TODAY’s funding highlights a practical route into European financial-services markets: build software around advisers’ existing documentation, training and client-service needs. Its Danish base and DACH customer footprint demonstrate that a specialist supplier can establish cross-border reach without announcing a continent-wide launch. For companies planning expansion, the relevant consideration is how closely a product fits regulated local workflows. The reported plan offers no evidence of UK entry, but it does show investors backing deeper deployment within an established regional market.

Source

Original reporting by EU-Startups. This report was written independently for Market Entry Wire.