
Bridgehead Insights warns of AI risks in market-entry planning
AI can accelerate market-entry research, but Bridgehead Insights argues that unchecked errors and flattering feedback can turn faster planning into costly commitments.
25 Sept

North America Correspondent · Toronto
Covers: US and Canadian companies in the UK
Marcus covers North American companies making the jump across the Atlantic, with a focus on enterprise software, fintech and health tech. Irish by birth and based in Toronto, he previously wrote about Canadian venture capital and spent three years on a New York tech desk. He is drawn to the practical story of why a US scale-up picks London, Dublin or Amsterdam.

AI can accelerate market-entry research, but Bridgehead Insights argues that unchecked errors and flattering feedback can turn faster planning into costly commitments.
25 Sept

Bridgehead Insights warns that currency costs and shifting trade routes are changing expansion economics, while identifying openings for the UK and regional hubs.
21 Sept